News
1. Context
Artificial intelligence (AI) is continuously reshaping the way businesses operate. Traditional business models are being challenged by emerging technologies, global supply chains are becoming increasingly difficult to predict, while the expectations of customers, employees, and investors are evolving at an unprecedented pace. The factors that once created a competitive advantage can quickly become obsolete within a short period of time.
In this context, leadership capabilities are also being redefined. While leaders were once evaluated by their ability to respond quickly and make timely decisions, today, what sets them apart is no longer speed alone. More importantly, it is their ability to maintain strategic direction amid uncertainty and make decisions based on a long-term vision rather than merely responding to immediate pressures. In the new era, business success is no longer measured by being "the fastest," but by creating sustainable value, adapting with agility, and pursuing purposeful growth. Today, global leaders are facing a new imperative: not only to lead their organizations through uncertainty, but also to build long-term adaptability. This requires the following three core capabilities:
Making decisions with a long-term vision
In a highly volatile business environment, market pressures often lead organizations to prioritize short-term results. However, outstanding leaders are those who can balance immediate objectives with long-term strategy. They not only solve today's challenges but also prepare for the opportunities and challenges of the years ahead. A sound decision not only delivers immediate results but also lays the foundation for the sustainable growth of the organization.
Building organizational alignment
In an era of continuous change, people can easily lose their sense of direction if they do not clearly understand the organization's shared goals. Therefore, the role of a leader is not only to formulate strategy but also to inspire, connect people, and build alignment across the entire organization. When every member understands the rationale behind change, recognizes their role, and works toward a common goal, the organization develops the internal strength needed to adapt more quickly to external changes.
Leading digital transformation through people
AI, big data, and digital platforms are transforming nearly every industry. However, technology alone does not create value if people are not ready to embrace and leverage it effectively. Successful leaders in the coming years will invest not only in technology but also in people through training, skills development, fostering a culture of continuous learning, and creating an environment that encourages innovation. Successful digital transformation always begins with transforming the mindset and capabilities of the workforce.
2. When leadership thinking becomes a competitive advantage
The changes taking place today are not only shifts in technology or business models but also transformations in leadership thinking itself. An organization may possess strong financial resources, advanced technologies, or a well-developed strategy. However, these assets can only realize their full value when guided by leaders who know how to balance:
The ability to make the right decisions at the right time will become a more important competitive advantage than simply making decisions quickly.
3. "Hurry up slowly"
At first glance, the phrase may seem contradictory, yet it represents one of the most valuable leadership philosophies in today's environment.
"Hurry up slowly" does not advocate moving slowly; rather, it emphasizes taking decisive action based on thorough preparation and strategic thinking. It is the ability to adapt quickly to market changes while remaining calm, composed, and focused on the long-term vision. As pressure intensifies, information becomes more abundant, and the pace of change accelerates, clarity of thought and confidence in decision-making will distinguish truly exceptional leaders..
4. GIBA's perspective
In an increasingly uncertain world, the role of a leader is not only to move an organization forward but also to build trust, cultivate a learning culture, and unite people around a shared vision. Leadership in the new era is not simply about managing efficiently; it is about building resilient organizations that continuously innovate and achieve sustainable growth amid constant changes in the global business environment.
For Vietnamese businesses, this is also the time to shift from competing on cost to competing through leadership capability, innovation, and sustainable value. When leaders possess the capability to drive change, organizations will not only adapt to the world but also create new value, strengthen their position in international markets, and contribute positively to economic development.
In the era of AI and digital transformation, the greatest competitive advantage is no longer speed, but the ability to lead people forward with a clear vision, sound decisions, and sustainable value.
